Demos was President, North American Stores & Online at Staples, the office products retailer where he was progressively promoted over 28 years. As leader of this business (2012-2016), Demos led the retail and e-commerce reinvention plan that included developing flexible, higher-profit store formats, creating new services through internal innovation, launching new categories, and investing in marketing, merchandising and customer service programs. He was responsible for $11B in sales, 1,800 stores, and 55,000 employees. Earlier, Demos was President, US Stores (2002–2007) and President, US Retail (2007–2012), responsible for national store operations, merchandising, marketing, distribution, and real estate. He was General Manager of the chain’s first New York City store in 1987.